Freiburg, 20/5/2015 – In October 2014, Germany’s most widely-read trade magazine for human resources launched an app specially designed for tablets. At yesterday’s annual meeting in Frankfurt, the jury of Deutsche Fachpresse (German Association of Business Media) has awarded the “Personalmagazin App” the title of “Business Medium of the Year 2015”.
The Haufe group developed the Personalmagazin App to offer HR managers a new way of sharing information that makes full use of the potential of this medium: news about events with links to registration options, case studies on recruiting videos illustrated with the corresponding moving images and reports on the minimum wage with an additional tool for calculating minimum wage. This approach won over the jury of Deutsche Fachpresse which named the app the “Business Medium of the Year” in the category of E-Paper. The jury recognized the Personalmagazin App as an outstanding example of the targeted use of resources for the benefit of customers. The control of the app is clearly structured and optimized for the tablet. The jury specifically praised the successful brand management, combining print and digital magazines, and commended the digital concept: “The specific potential of the output channel can be used for digital extras wisely, for example, for videos, photo galleries or reader surveys. The app section “Web Finds from the HR Scene,” which is only available in the app, serves as the link to social media," according to the jury.
The prize was awarded to the editorial staff of Personalmagazin at the Annual Meeting of Deutsche Fachpresse. "We are extremely pleased. This is encouragement for us to continue on the path of digitization of our trade magazines,” said Reiner Straub, editor of Personalmagazin, at the award ceremony and announced the next steps:" A smartphone version of the Personalmagazin App will be released in September."
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