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wirtschaft + weiterbildung

wirtschaft + weiterbildung

As a trend-setting trade magazine, wirtschaft + weiterbildung reaches personnel developers and experts for training and e-learning in the German-speaking region and across sectors. 79 percent of readers actively decide on training in the company. For over 25 years now, the trade magazine has put key trends and methods in management, human resources development, training and coaching and e-learning to the test, rated them in light of actual practice and given specific tips on implementation. wirtschaft + weiterbildung is the competent partner of the provider check E-Learning-Software.

Target audience:
Board members, managers, HR managers, management trainers, experts (HR development, e-learning, recruiting, etc.), service providers and consultants in personnel matters

To the Trade Magazine

Performance Data

Performance Data Print  
Printed copies 14,123
Circulation 13,402
Copies sold 5,166
Subscriptions 3,597
Frequency 10 x year
IVW Quarter I/2019

Target markets

Human Resources

Advertising Formats and Prices

Ad format Illustration Justification Type area Bleed* Price
2/1 page 420 x 280 mm 348 x 249 mm €7,050
1/1 page 210 x 280 mm 176 x 249 mm €3,950
Junior page 132 x 194 mm 112 x 178 mm €3,350
1/2 page portrait 103 x 280 mm 85 x 249 mm €2,750
1/2 page landscape 210 x 143 mm 176 x 123 mm €2,750
1/3 page portrait 73 x 280 mm 56 x 249 mm €2,000
1/3 page quer 210 x 101 mm 176 x 81 mm €2,000
1/4 page portrait 60 x 280 mm 40 x 249 mm €1,550
1/4 page landscape 210 x 80 mm 176 x 60 mm €1,550
1/4 page 2-column 103 x 143 mm 85 x 123 mm €1,550
1/6 page portrait - 56 x 123 mm €850
* plus 5 mm bleed

Prices for special placements:

Inside front cover and outside back cover: 20% surcharge over the basic price.
1/3 page high next to the Editorial: 10% surcharge over the basic price.
1/3 page high next to the Table of Contents: 10% surcharge over the basic price.
Surcharge not subject to discounts. Bleed / gutter bleed without surcharge.


Prices valid as of 2019/12/31. All prices quoted excluding VAT. All prices for 4c, format specifications in mm.

Special advertising Formats

  • Advertorial

    Advertorial

    Your ad in the look & feel of the trade magazine wirtschaft + weiterbildung. After delivery of the content, we will take care of the implementation and management of your advertorials for you.

    1/1 page
    Dimensions: 176 x 249 mm
    Price:
    € 4,490

    1/2 page
    Dimensions: 176 x 123 mm
    Price: € 3,190

    Further information available on request.

  • Banderole

    Banderole

    A banderole is a printed paper strip placed around the magazine and glued together in the back.

    Dimensions: 450 x 105 mm
    Price: € 465 per 1,000

    * plus 5 mm bleed

  • Booklet/brochure (attached insert)

    Booklet/brochure (attached insert)

    Only possible in conjunction with a carrier advertisement.

    Dimensions: available on request
    Weight: max. 20 g (higher weights available on request)
    Price: €130 per 1,000

  • Bound insert

    Bound insert

    Dimensions: available on request
    Max. paper weight: 250 g/m²
    Price 2 sheets (4 pages): €235 per 1,000
    Price 4 sheets (8 pages): €330 per 1,000

  • Cover page flap Standard (oder XXL)

    Cover page flap Standard (oder XXL)

    Dimensions outside: 70 x 138 mm, 105 x 213.5 mm (XXL)
    Dimensions inside: 105 x 280 mm
    Price: €7,100

    * plus 5 mm bleed

  • Gatefolder

    Gatefolder

    With a gatefolder, you occupy 3 ad pages.

    Dimensions: 204/204/208 x 280 mm
    Price: €12,100

    * plus 5 mm bleed

  • Grip corner

    Grip corner

    A grip corner is a triangle that is printed on the right corner on the front page.

    Dimensions: 85 mm side length
    Price: €4,500

    * plus 5 mm bleed

  • Loose insert

    Loose insert

    Max. format: 205 x 270 mm
    Weight: max. 20 g (for each additional 10 g: €10 per 1,000)
    Price total circulation: €210 per 1,000
    Price split run*: €260 per 1,000

    *Minimum circulation 10,000 copies.

  • Tip-on card (attached insert)

    Tip-on card (attached insert)

    Only possible in conjunction with a carrier advertisement.

    Dimensions: available on request
    Price: €110 per 1,000

Discounts and payment terms

Frequency discount % Volume discount %
2 times or more 3% 2 pages or more 5%
6 times or more 5% 6 pages or more 10%
9 times or more 10% 9 pages or more 15%
Discounts on purchases within one year (contract year)

Payment terms:
Net within 10 days of invoice date

Agency commission:
15% when booking through an agency

Contact persons

Dominik Castillo Dominik Castillo

Phone +49 931 2791-751

E-mail

Annette Förster Annette Förster

Phone +49 931 2791-544

E-mail

Thomas Horejsi Thomas Horejsi

Phone +49 931 2791-451

E-mail

Bernd Junker Bernd Junker

Phone +49 931 2791-556

E-mail