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Personalmagazin

Personalmagazin

»personalmagazin« analyzes trends in the working world and HR. Managers and experts from the corporate world, SMEs and startups offer insight into corporate practice. Recent studies provide facts as the basis for better decision making. Prepared in an easy to understand form, presented in a modern style - for all who have come to expect superior design. With issue 07/2018, the magazine appears in a new look and with a new mission: We stand for employee-oriented HR management that shapes the culture with innovations and reliability and not as a department, but rather as a driving force in corporate management. Our new magazine is intended to exude the self-confidence that HR managers need to ensure that their issues are anchored in the strategy and day-to-day operations of the company. With each issue, we want to provide you with facts and inspiration for this, month after month.

Target audience:
»personalmagazin« is geared towards board members, CEOs, HR managers and corporate movers and shakers who want to improve the work environment and contribute to their company’s success.

To the Trade Magazine

Performance Data

Performance Data Print  
Printed copies 30,973
Circulation 29,491
Copies sold 28,249
Frequency monthly
IVW Quarter I/2019

Target markets

Human Resources

Advertising Formats and Prices

Ad format Illustration Justification Type area Bleed* Price
2/1 page 348 x 249 mm 420 x 280 mm €14,500
1/1 page 176 x 249 mm 210 x 280 mm €8,400
Junior page 112 x 178 mm 132 x 194 mm €5,600
1/2 page portrait 85 x 249 mm 103 x 280 mm €4,400
1/2 page landscape 176 x 123 mm 210 x 143 mm €4,400
1/3 page portrait 56 x 249 mm 73 x 280 mm €2,900
1/3 page landscape 176 x 81 mm 210 x 101 mm €2,900
1/4 page portrait 40 x 249 mm 60 x 280 mm €2,200
1/4 page landscape 176 x 60 mm 210 x 80 mm €2,200
1/4 page 2-column 85 x 123 mm 103 x 143 mm €2,200
1/6 page portrait 56 x 123 mm - €1,500
* plus 5 mm bleed

Prices for special placements:

Inside front cover and outside back cover: 20% surcharge over the basic price.
1/3 page high next to the Editorial: 10% surcharge over the basic price.
1/3 page high next to the Table of Contents: 10% surcharge over the basic price.
Surcharge not subject to discounts. Bleed / gutter bleed without surcharge.


Prices valid as of 2019/12/31. All prices quoted excluding VAT. All prices for 4c, format specifications in mm.

Special advertising Formats

  • Advertorial

    Advertorial

    Your ad in the look & feel of the trade magazine Personalmagazin. After delivery of the content, we will take care of the implementation and management of your advertorials for you.

    1/1 page
    Dimensions: 176 x 249 mm
    Price:
    € 9,400

    1/2 page
    Dimensions: 176 x 123 mm
    Price: € 4,900

    Further information available on request.

  • Banderole

    Banderole

    A banderole is a printed paper strip placed around the magazine and glued together in the back.

    Dimensions: 450 x 105 mm
    Price: €460 per 1,000

    * plus 5 mm bleed

  • Booklet/brochure (attached insert)

    Booklet/brochure (attached insert)

    Only possible in conjunction with a carrier advertisement.

    Dimensions: available on request
    Weight: max. 20 g (higher weights available on request)
    Price: €130 per 1,000

  • Bound insert

    Bound insert

    Dimensions: available on request
    Max. paper weight: 250 g/m²
    Price 2 sheets (4 pages): €210 per 1,000
    Price 4 sheets (8 pages): €320 per 1,000

  • Gatefolder

    Gatefolder

    With a gatefolder, you occupy 3 ad pages.

    Dimensions: 204/204/208 x 280 mm
    Price: €21,900

    * plus 5 mm bleed

  • Loose insert

    Loose insert

    Max. format: 205 x 270 mm
    Weight: max. 20 g (for each additional 10 g: €10 per 1,000)
    Price total circulation: €210 per 1,000
    Price split run*: €260 per 1,000

    *Minimum circulation 10,000 copies.

  • Tip-on card (attached insert)

    Tip-on card (attached insert)

    Only possible in conjunction with a carrier advertisement.

    Dimensions: available on request
    Price: €110 per 1,000

Discounts and payment terms

Frequency discount % Volume discount %
2 times or more 3% 2 pages or more 5%
6 times or more 5% 6 pages or more 10%
9 times or more 10% 9 pages or more 15%
Discounts on purchases within one year (contract year)

Payment terms:
Net within 10 days of invoice date

Agency commission:
15% when booking through an agency

Special Publications

Contact persons

Dominik Castillo Dominik Castillo

Phone +49 931 2791-751

E-mail

Annette Förster Annette Förster

Phone +49 931 2791-544

E-mail

Thomas Horejsi Thomas Horejsi

Phone +49 931 2791-451

E-mail

Bernd Junker Bernd Junker

Phone +49 931 2791-556

E-mail