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DW Die Wohnungswirtschaft

DW Die Wohnungswirtschaft

For 70 years, the monthly trade journal DW Die Wohnungswirtschaft has provided—reliably and comprehensively—practical information from the housing industry for the housing industry. The journal focuses on topics such as sustainability in new construction and renovation, services and software, as well as management strategies and human resources development. The focus is always on solutions to entrepreneurial problems. It is required reading for all decision-makers in the institutional housing industry! As an advertising partner, we offer you access to target groups via trade journals, portals and newsletters. Address both image as well as sales support campaigns in a targeted manner and without waste coverage.

Sectors:
Cooperatives, municipal housing companies, public housing associations, privately-financed commercial owners, church and other housing companies, administration, industry, trade, authorities, associations, trusts

To the Trade Magazine

Performance Data

Performance Data Print  
Printed copies 3,272
Circulation 2,990
Copies sold 2,990
Subscriptions 2,141
Frequency monthly
IVW Quarter I/2019

Target market

Real Estate

Advertising Formats and Prices

Ad format Illustration Justification Type area Bleed* Price
2/1 page - 420 x 297 mm €8,500
1/1 page 185 x 264 mm 210 x 297 mm €4,400
Junior page 115 x 190 mm 135 x 210 mm €2,850
2/3 page portrait 120 x 264 mm 136 x 297 mm €3,750
2/3 page landscape 185 x 174 mm 210 x 198 mm €3,750
1/2 page portrait 90 x 264 mm 105 x 297 mm €2,550
1/2 page landscape 185 x 130 mm 210 x 148 mm €2,550
1/3 page portrait 58 x 264 mm 72 x 297 mm €1,800
1/3 page landscape 185 x 88 mm 210 x 99 mm €1,800
1/4 page landscape 185 x 63 mm 210 x 74 mm €1,350
1/4 page 2-column 90 x 130 mm 105 x 148 mm €1,350
1/8 page** portrait 90 x 63 mm - €700
1/16 page portrait 90 x 30 mm - €450
* plus 4 mm bleed; ** minimum format in the editorial section

Prices for special placements:

Inside front cover: €5,350
Inside back cover: €4,400
Outside back cover: €5,350

Surcharge for special positions and special formats: 10%
Surcharge not subject to discounts. Bleed/gutter bleed without surcharge.


Prices valid as of 31/12/2019. All prices quoted excluding VAT. All prices for 4c, format specifications in mm. B/W motives receive a 10% discount off the list price.

Special advertising Formats

  • Advertorial

    Advertorial

    Your ad in the look & feel of the trade magazine DW Die Wohnungswirtschaft. After delivery of the content, we will take care of the implementation and management of your advertorials for you.

    1/1 page
    Dimensions: 185 x 264 mm
    Price:
    €5,750

    1/2 page
    Dimensions: 185 x 130 mm
    Price:
    €3,300

    Further information available on request.

    Only possible for bookings for the total circulation.

  • Banderole

    Banderole

    A banderole is a printed paper strip placed around the magazine and glued together in the back.

    Dimensions: 450 x 105 mm
    Price: €5,400

    Only possible for bookings for the total circulation.

    * plus 4 mm bleed

  • Booklet/brochure (attached insert)

    Booklet/brochure (attached insert)

    Only possible in conjunction with a carrier advertisement.

    Dimensions: available on request
    Weight: max. 20 g (higher weights available on request)
    Price: €2,350

    Only possible for bookings for the total circulation.

  • Bound insert

    Bound insert

    Dimensions: available on request
    Max. paper weight: 250 g/m²
    Price 2 sheets (4 page): €3,750

    Only possible for bookings for the total circulation.

  • CD (attached insert)

    CD (attached insert)

    Only possible in conjunction with a carrier advertisement.

    Dimensions: available on request
    Price: available on request

    Only possible for bookings for the total circulation.

  • Cover page flap

    Cover page flap

    Dimensions: available on request
    Price: €6,500

    Only possible for bookings for the total circulation.

    * plus 4 mm bleed

  • Gatefolder

    Gatefolder

    With a gatefolder, you occupy 3 ad pages.

    Dimensions: 204/204/208 x 297 mm
    Price: available on request

    Only possible for bookings for the total circulation.

    * plus 4 mm bleed

  • Loose insert

    Loose insert

    Max. format: 208 x 295 mm
    Weight: max. 25 g
    Price total circulation: €2,900

    Only possible for bookings for the total circulation.

  • Tip-on card (attached insert)

    Tip-on card (attached insert)

    Only possible in conjunction with a carrier advertisement.

    Dimensions: available on request
    Price: €2,350

    Only possible for bookings for the total circulation.

Discounts and payment terms

Frequency discount % Volume discount %
3 times or more 3% 1 page or more 3%
6 times or more 6% 3 pages or more 6%
9 times or more 9% 6 pages or more 9%
12 times or more 12% 9 pages or more 12%
12 pages or more 15%
Discounts on purchases within one year (contract year)

Payment terms:
Net within 10 days of invoice date

Agency commission:
15% when booking through an agency

discounts for special advertising formats:
special advertising formats are not discountable

Contact persons

Heike Tiedemann Heike Tiedemann

Phone +49 40 211165-41

E-mail

Klaus Sturm Klaus Sturm

Phone +49 931 2791-733

E-mail

Sven Gehwald Sven Gehwald

Phone +49 931 2791-752

E-mail