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bilanz + buchhaltung

bilanz + buchhaltung

With the trade magazine bilanz + buchhaltung, you reach highly qualified specialists with extensive operational and economic knowledge. Managers in finance, accounting and controlling are responsible in their companies for drawing up monthly, half-yearly and annual financial statements and head the accounting division. Financial experts implement and organize processes and workflows and support the management in planning and budgeting. The trade magazine also interprets the latest judgments in relevant case law and derives concrete recommendations and useful tips from them for practical application. With this publication, your marketing campaign reaches balance sheet and accounting experts in the German-speaking region across all industries in corporations as well as small and medium enterprises.

Target audience:
Board members, managing directors, accountants, chief financial officers (CFO), chief accountants, commercial directors, specialists in accounting departments

Performance Data

Performance Data Print  
Printed copies 3,500
Subscriptions 3,100
Frequency 11 x year
Publisher Information

Deadlines 2019

 

 

IssuePDCDACD
(01)11.01.19  04.12.18  18.12.19
(02)13.02.19  11.01.19  25.01.19
(03)13.03.19  08.02.19  22.02.19
(04)16.04.19  14.03.19  28.03.19
(05)14.05.19  08.04.19  24.04.19
(06)17.06.19  13.05.19  27.05.19
(07 + 08)17.07.19  13.06.19  28.06.19
(09)17.09.19  15.08.19  29.08.19
(10)16.10.19  12.09.19  26.09.19
(11)18.11.19  15.10.19  29.10.19
(12)17.12.19  14.11.19  28.11.19

 

PD = publication date 
CDA = closing date for advertisements
CD = Copy deadline

Advertising Formats and Prices

Ad format Illustration Justification Type area Bleed* Price
1/1 page (cover) 210 x 297 mm 176 x 249 mm €1,950
1/1 page 210 x 297 mm 176 x 249 mm €1,755
1/2 page portrait 102 x 297 mm 85 x 249 mm €1,350
1/2 page landscape 210 x 145 mm 176 x 123 mm €1,350
1/3 page portrait 73 x 297 mm 56 x 259 mm €1,215
1/3 page landscape 210 x 97 mm 176 x 81 mm €1,215
* plus 5 mm bleed

Prices for special placements:

Ad on cover pages only 4c, ads in the inner section only possible in b/w.
Surcharge not subject to discounts. Bleed/gutter bleed without surcharge.


Prices valid as of 2018/12/31. All prices quoted excluding VAT. All prices for 4c, format specifications in mm.

Special advertising Formats

  • Bound insert

    Bound insert

    Dimensions: available on request
    max. paper weight: 250 g/m²
    Price 2 sheets (4 pages): €500 per 1,000

  • Gatefolder

    Gatefolder

    With a gatefolder, you occupy 3 ad pages.

    Dimensions: 204/204/208 x 280 mm
    Price: available on request

    * plus 5 mm bleed

  • Loose insert

    Loose insert

    Max. format: 205 x 270 mm
    Weight: max. 20 g (for each additional 10 g: €20 per 1,000)
    Price total circulation: €250 per 1,000
    Price split run*: €500 per 1,000

    *Minimum circulation 2,000 copies.

Discounts and payment terms

Frequency discount % Volume discount %
2 times or more 3% 2 pages or more 5%
6 times or more 5% 6 pages or more 10%
9 times or more 10% 9 pages or more 15%
Discounts on purchases within one year (contract year)

Payment terms:
Net within 10 days of invoice date

Agency commission:
15% when booking through an agency

Contact persons

Thomas Horejsi Thomas Horejsi

Phone +49 931 2791-451

E-mail

Bernd Junker Bernd Junker

Phone +49 931 2791-556

E-mail

Michael Reischke Michael Reischke

Phone +49 931 2791-543

E-mail